Brand

The components of Sony CSL’s research concept are represented by seven primitive elements: Energy, Wave, Time, Life, Language, Intelligence, and Binary, each of which is symbolized by a simple shape that serves as a core element in the overall design. Energy, Wave, Time, Life, Language, Intelligence, and Binary, each symbolized by a simple shape.

The Sony CSL symbol is an unknown shape composed of all seven elements. These elements overlap and connect to form an infinite pattern. This represents the possibilities of the ever-expanding scientific field that interacts with each other.

By sublimating flexible and dynamic scientific elements into design elements as they are, the logo is not limited to a single shape, but is a dynamic identity that is rich in diversity.