Alexis André

I am fascinated by the idea of creation. How do people come up with crazy (good) ideas, and how do they realize those, especially when it comes to any artistic practice. I believe that the key to greatness is eventually taste, and that there might be ways to train and develop taste that are not purely based on repeated practice sessions.

My work is about finding ways to create, finding ways to improve at creating, and engineer your way around creation. In the same way a sound engineer will help a musician realize their musical ideas, a creativity engineer will empower artists to create impactful and meaningful pieces.

I am to design the field of Creativity Engineering.